Winning over hearts and tastebuds with a wildly flavorful milkshake product, a young entrepreneur reached out to Usul. He needed a forward thinking solution for his product launch. Located in beautiful Palm Beach, Florida, Flavor House would feature their premiere product, the Cookie Butter Avalanche in the ever popular public market scene. We developed a whimsical branding concept for the company and their signature product. We drew from the amazing nostalgic art deco colors, romanticised in south Florida,  resulting in a playful expression of the brand’s messaging to their target audience. The scope of this project included research, strategy, branding, marketing and print collateral.