We are Usul.
A small clan of super creative thinkers and storytellers who have a passion to deliver compelling and meaningful design and branding for big dreaming businesses.

Don Walker

Chief Strategist/Creative Director

Anthony Duffy

Digital Project Manager/UX Designer

Dr. Mohamad ElGahmi

Director of Environmental Design

Meet Our Team

Don Walker

Chief Strategist/Creative Director

Don is an expert multidisciplinary designer. The founder and CEO of Usul Design, he serves as the Chief Brand Strategist and Creative Director. He studied fine arts, digital art and design at TRU in British Columbia, Canada. With over 20 years experience in graphic design, he has effectively helped brands and businesses around the world reach and connect with their audiences. He enjoyed a short career as a buyer working within the fashion industry in New York. In his personal life, Don enjoys traveling, learning new cultures and seeking out unique cafés.

Anthony Duffy

Digital Project Manager/UX Designer

Anthony is a Digital Project Manager and UX Designer with a rich background in digital product design. With an undergraduate degree in Media, Info & Tech. (w/ distinction), and a master's degree in Digital Media, he is an industry certified (PMI-ACP, CSM) digital strategist. He has designed and built products for Mercedes-Benz and Telus. An agile evangelist, Anthony guides our projects from the visioning stage to the deployment stage utilizing a creative toolbox of collaborative workshops and principles. He loves fishing, tea houses and cycling the shorelines of Vancouver.

Dr. Mohamad ElGahmi

Director of Environmental Design

Dr. Elgahmi is an accomplished investor and developer who brings over a decade's experience in environmental design to the Usul team. He has a diverse development portfolio of facilities ranging from medical, residential, commercial, sports and mixed use. Originally a physician by profession, Doc is well known for his successful ventures in the state of Michigan. He brings a rich understanding of environmental design, customer experience and how environments create moods and connect brands to customers.

/oosool/

Image is Fundamental

The Philosophy

Our core values are reflected in the very meaning of our name Usul, an Arabic term for foundation, base, cornerstone, as in, the beginning of something fascinating. We are unified by our fundamental belief of making meaningful connections, providing quality experiences and lasting relationships. Decisions are motivated by emotions, therefore image is essential, no, rather, fundamental to a brand’s voice, look, and feel.

The Mission

The market is competitive and your brand is constantly competing for attention. Without exceptional differentiation, your identity is destined for mediocrity. Our mission is to provide solutions that accentuate a flavourful recipe of strategy, ideation and purposeful design. We are committed to empowering our clients and telling their stories, because behind every successful brand lies an amazing journey. Let Usul help you tell your story.

We are Usul.
A small clan of super creative thinkers and storytellers who have a passion to deliver compelling and meaningful design and branding for big dreaming businesses.

Meet Our Team

Don Walker

Chief Strategist/Creative Director

Don is an expert multidisciplinary designer. The founder and CEO of Usul Design, he serves as the Chief Brand Strategist and Creative Director. He studied fine arts, digital art and design at Thompson Rivers University in British Columbia, Canada. With over 20 years experience in graphic design, he has effectively helped brands and businesses around the world reach and connect with their audiences. He enjoyed a short career as a buyer working within the fashion industry in New York. In his personal life, Don enjoys traveling, learning new cultures and seeking out unique cafés.