The Green Kettle Company was formed by a couple of young and ambitious entrepreneurs who had a desire to enter the trending CBD arena. Usul was contacted and our first meeting appropriately took place in a cafe in London, England. From the initial meeting we uncovered that the company would need a brand identity with proper messaging, along with package design to support their values and stand out among the ever growing products flooding the CBD market. Through research and strategy sessions we were able to establish a path to attain these goals and thus the results.