In the summer of 2019, three entrepreneurs approached us to help them brand a new cafe they were looking to open in 2020. The cafe would feature a product line of imported coffee beans to resale within a shop and eventually online. With the intention of growing into a franchise, the cafe needed to be positioned for future growth. Through our process, we crafted a brand that represents the authentic heritage of the coffee, and a premium-organic brand personality.
Finjan Cafe specializes in brewing Organic Yemeni coffee, their brand values center on providing fresh, authentic flavors to coffee lovers seeking out unique and tasteful experiences.