According to the IHRSA (International Health, Racquet & Sportsclub Association), the $30 billion health and fitness industry in the U.S. has been growing by at least 3 - 4% annually for the last ten years and shows no signs of slowing down anytime soon. It was understood from the onset of this project that we would be creating a brand with ambition to expand it into a franchise. Athletica has retained Usul as a consultant moving forward with these goals. We will be working closely to develop new locations and aid them in this endeavor.